3 Best Practices for eCommerce SEO

Every website needs to focus some of its setup time on search engine optimization to stay relevant. But this is more so for eCommerce sites which face fierce competition from both eCommerce giants...

Actionable Data Insights for eCommerce Business Decisions

Actionable data insights are the apex of your data collection and analysis. They are essential to understand and implement and can significantly impact your eCommerce business decisions. By using...

Google for Retail 101: Are Product Listing Ads Worth the Investment?

When it comes to eCommerce, your product has to stand out and only the best ads will win clicks. With the enormous variety of online marketing now available, it’s crucial to recognize the best...

Google for Retail 101: Getting Started with Google Merchant Center

Online retail is in and growing. According to eMarketer, global eCommerce sales are expected to grow 15.1% to $605.3 billion in 2019. While the onset of online shopping may threaten the...

Personalizing Product Delivery to Enhance Customer Experience

Product delivery and unboxing is a crucial (and continuously growing) part of eCommerce business. Without the storefront and window displays that traditional retailers have to draw consumers in,...

5 Tips to Take Your Pinterest Ads to the Next Level

When it comes to social media marketing, Facebook, Twitter, and Instagram seem to be the “go-to” platforms for eCommerce companies to promote their brand. While Facebook, Twitter, and Instagram...

The Online Marketer's Guide to 2019 Holidays

The new year means a fresh start for eCommerce companies to plan for the abundance of holidays and opportunities for marketing campaigns. But where do you start?! With so many holidays...

How to Turn Customer Insights Into Value

The words “build it and they will come” are no longer relevant to today’s digital world. With billions of websites, articles, videos, podcasts and social media channels out there, companies must...

Adding Video Content to Your Social Media Strategy

The impact of social media has altered all kinds of industries. The value of having a presence online has never been greater. Word-of-mouth marketing that once occurred in small social circles...