Kat Bakhmetyeva

Kat Bakhmetyeva

Kat is a writer for Metricstory. She received her master’s degree in Communications in Digital Media from the University of Washington and now focuses on creating revenue-generating multimedia content. In her spare time, Kat enjoys to play badminton, make crafts and plan her next travel adventure.

How to Tell a Compelling Story with Data

In the world of eCommerce, storytelling can play a crucial role in guiding customers in choosing products and making purchases. In fact, data storytelling takes marketers one step further from...

3 Best Practices for eCommerce SEO

Every website needs to focus some of its setup time on search engine optimization to stay relevant. But this is more so for eCommerce sites which face fierce competition from both eCommerce giants...

How to Turn Customer Insights Into Value

The words “build it and they will come” are no longer relevant to today’s digital world. With billions of websites, articles, videos, podcasts and social media channels out there, companies must...

5 Ways to Increase eCommerce Email Conversions

One of the reasons why eCommerce is such a great way to build businesses today is because of how easy it is to integrate revenue streams with marketing channels, such as email.

The Future of eCommerce: 5 Ways Technology is Changing the Industry

The internet and online retail have led to many companies to re-think the way they do business and restructure their organizations to fit the newer, faster and more convenient model of eCommerce....

5 Best Practices for Optimizing Your eCommerce Site and Increasing Revenue

In recent years, online retail has become a primary way of shopping. The desire for instant access and comfortable delivery is the new norm. In the US alone, eCommerce sales account for 10% of all...