Megan Gonzales

Megan Gonzales

Megan is a revenue-generating, brand-building marketer. She loves combining compelling content and creative with strategic digital campaigns for maximum results and has a knack for helping bring stories and business objectives to life. When Megan isn't at Metricstory, you can catch her cheering on the Huskies and Seahawks, playing music, practicing yoga, and exploring the beautiful PNW with her husband.

5 Reasons to Invest in Data Analytics Today

In today’s fast-paced world of smart technology and online shopping, it’s impossible to make strategic business decisions without relying on data. In the digital space, analytics plays a crucial...

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...

I Have So Much Data at My Fingertips...Now What?!

We collect so much data it’s hard to know what to do with it all. Where do you even start? It can be overwhelming. This is a common feeling once an implementation is in place (or when someone...

Why is My Google Analytics Data Different from My Source of Truth?

It's hard to trust data you don't believe in. Maybe you've recently invested in a new analytics implementation only to find some glaring discrepancies during data validation. Or maybe you’ve had...

Preparing for the 2018 Holiday Season

Holiday planning is on every eCommerce company’s mind as Black Friday and the kickoff to the 2018 season approaches. And it’s closer than we all realize.

Use Your Data to Increase Email Conversions

Don’t get into a rut with your email marketing. If you’re not actively, and regularly, segmenting your audience and sending targeted emails to increase engagement and conversions, you’re missing...

How to Leverage Your Transactional Emails

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it's crucial that...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...