Megan Gonzales

Megan Gonzales

Megan is a revenue-generating, brand-building marketer. She loves combining compelling content and creative with strategic digital campaigns for maximum results and has a knack for helping bring stories and business objectives to life. When Megan isn't at Metricstory, you can catch her cheering on the Huskies and Seahawks, playing music, practicing yoga, and exploring the beautiful PNW with her husband.

Pinterest Playbook to Drive eCommerce Revenue

Some of the most successful companies gained their loyal customer base directly through social media marketing. The standard and proven platforms for social media marketing are Facebook, Twitter...

5 Ways to Turn Holiday Shoppers into Loyal Customers

With the holiday season just around the corner, brands are all thinking about how to generate the most sales during Black Friday and Cyber Monday. Like any promotional event, holiday sales are a...

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....

Cleaning and Standardizing your Google Analytics Data

Messy data? We’ve all been there. In an ideal world, your data would be squeaky clean in your reporting interface. Google Analytics would provide row after row and column after column of...

5 Reasons to Invest in Data Analytics Today

In today’s fast-paced world of smart technology and online shopping, it’s impossible to make strategic business decisions without relying on data. In the digital space, analytics plays a crucial...

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...

I Have So Much Data at My Fingertips...Now What?!

We collect so much data it’s hard to know what to do with it all. Where do you even start? It can be overwhelming. This is a common feeling once an implementation is in place (or when someone...

Why is My Google Analytics Data Different from My Source of Truth?

It's hard to trust data you don't believe in. Maybe you've recently invested in a new analytics implementation only to find some glaring discrepancies during data validation. Or maybe you’ve had...

Preparing for the 2018 Holiday Season

Holiday planning is on every eCommerce company’s mind as Black Friday and the kickoff to the 2018 season approaches. And it’s closer than we all realize.