The Future of eCommerce: 5 Ways Technology is Changing the Industry

The internet and online retail have led to many companies to re-think the way they do business and restructure their organizations to fit the newer, faster and more convenient model of eCommerce....

Cleaning and Standardizing your Google Analytics Data

Messy data? We’ve all been there. In an ideal world, your data would be squeaky clean in your reporting interface. Google Analytics would provide row after row and column after column of...

5 Reasons to Invest in Data Analytics Today

In today’s fast-paced world of smart technology and online shopping, it’s impossible to make strategic business decisions without relying on data. In the digital space, analytics plays a crucial...

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...

5 Best Practices for Optimizing Your eCommerce Site and Increasing Revenue

In recent years, online retail has become a primary way of shopping. The desire for instant access and comfortable delivery is the new norm. In the US alone, eCommerce sales account for 10% of all...

I Have So Much Data at My Fingertips...Now What?!

We collect so much data it’s hard to know what to do with it all. Where do you even start? It can be overwhelming. This is a common feeling once an implementation is in place (or when someone...

Why is My Google Analytics Data Different from My Source of Truth?

It's hard to trust data you don't believe in. Maybe you've recently invested in a new analytics implementation only to find some glaring discrepancies during data validation. Or maybe you’ve had...

Preparing for the 2018 Holiday Season

Holiday planning is on every eCommerce company’s mind as Black Friday and the kickoff to the 2018 season approaches. And it’s closer than we all realize.

Use Your Data to Increase Email Conversions

Don’t get into a rut with your email marketing. If you’re not actively, and regularly, segmenting your audience and sending targeted emails to increase engagement and conversions, you’re missing...