How to Turn Customer Insights Into Value

The words “build it and they will come” are no longer relevant to today’s digital world. With billions of websites, articles, videos, podcasts and social media channels out there, companies must...

Improving Your Google PLA Performance and Profits

The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile, consumers both demand and crave visual engagement. So, it should come as no surprise that Google...

Cleaning and Standardizing your Google Analytics Data

Messy data? We’ve all been there. In an ideal world, your data would be squeaky clean in your reporting interface. Google Analytics would provide row after row and column after column of...

I Have So Much Data at My Fingertips...Now What?!

We collect so much data it’s hard to know what to do with it all. Where do you even start? It can be overwhelming. This is a common feeling once an implementation is in place (or when someone...

Why is My Google Analytics Data Different from My Source of Truth?

It's hard to trust data you don't believe in. Maybe you've recently invested in a new analytics implementation only to find some glaring discrepancies during data validation. Or maybe you’ve had...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...