data-insights

Why You Should Be Planning to Invest in Analytics Today

There is no shortage of data when it comes to the eCommerce industry. The issue that can arise when seeking to drive revenue is more closely related to the gathering of data and, of course, a...

How to Measure the Success of Your eCommerce Influencer Campaign

Influencer marketing has become a popular strategy for marketers as they are beginning to realize just how powerful it is. Nowadays consumers are inundated with marketing messages and are more...

How To Use Enhanced eCommerce Features Of Google Analytics

The Enhanced Ecommerce features in Google Analytics bring online retailers benefits that Google Analytics alone cannot achieve. It is worthy to note that Enhanced Ecommerce features provide...

How to Tell a Compelling Story with Data

In the world of eCommerce, storytelling can play a crucial role in guiding customers in choosing products and making purchases. In fact, data storytelling takes marketers one step further from...

Actionable Data Insights for eCommerce Business Decisions

Actionable data insights are the apex of your data collection and analysis. They are essential to understand and implement and can significantly impact your eCommerce business decisions. By using...