digital-marketing

How to Measure the Success of Your eCommerce Influencer Campaign

Influencer marketing has become a popular strategy for marketers as they are beginning to realize just how powerful it is. Nowadays consumers are inundated with marketing messages and are more...

Google for Retail 101: Are Product Listing Ads Worth the Investment?

When it comes to eCommerce, your product has to stand out and only the best ads will win clicks. With the enormous variety of online marketing now available, it’s crucial to recognize the best...

5 Tips to Take Your Pinterest Ads to the Next Level

When it comes to social media marketing, Facebook, Twitter, and Instagram seem to be the “go-to” platforms for eCommerce companies to promote their brand. While Facebook, Twitter, and Instagram...

The Online Marketer's Guide to 2019 Holidays

The new year means a fresh start for eCommerce companies to plan for the abundance of holidays and opportunities for marketing campaigns. But where do you start?! With so many holidays...

How to Turn Customer Insights Into Value

The words “build it and they will come” are no longer relevant to today’s digital world. With billions of websites, articles, videos, podcasts and social media channels out there, companies must...

Adding Video Content to Your Social Media Strategy

The impact of social media has altered all kinds of industries. The value of having a presence online has never been greater. Word-of-mouth marketing that once occurred in small social circles...

Improving Your Google PLA Performance and Profits

The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile, consumers both demand and crave visual engagement. So, it should come as no surprise that Google...

Pinterest Playbook to Drive eCommerce Revenue

Some of the most successful companies gained their loyal customer base directly through social media marketing. The standard and proven platforms for social media marketing are Facebook, Twitter...

5 Ways to Increase eCommerce Email Conversions

One of the reasons why eCommerce is such a great way to build businesses today is because of how easy it is to integrate revenue streams with marketing channels, such as email.