e-commerce

The Online Marketer's Guide to 2019 Holidays

The new year means a fresh start for eCommerce companies to plan for the abundance of holidays and opportunities for marketing campaigns. But where do you start?! With so many holidays...

5 Ways to Turn Holiday Shoppers into Loyal Customers

With the holiday season just around the corner, brands are all thinking about how to generate the most sales during Black Friday and Cyber Monday. Like any promotional event, holiday sales are a...

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....

The Future of eCommerce: 5 Ways Technology is Changing the Industry

The internet and online retail have led to many companies to re-think the way they do business and restructure their organizations to fit the newer, faster and more convenient model of eCommerce....

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...

Preparing for the 2018 Holiday Season

Holiday planning is on every eCommerce company’s mind as Black Friday and the kickoff to the 2018 season approaches. And it’s closer than we all realize.

How to Leverage Your Transactional Emails

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it's crucial that...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...

How To Get Budget Buy Off On Improving Analytics

Every CMO,VP, or Director of Marketing is asking the same question: What is the return on investment on our digital efforts? Sometimes ROI is easy to see, for instance  an A/B testing tool or a...