e-commerce

Why You Should Be Planning to Invest in Analytics Today

There is no shortage of data when it comes to the eCommerce industry. The issue that can arise when seeking to drive revenue is more closely related to the gathering of data and, of course, a...

Google for Retail 101: Are Product Listing Ads Worth the Investment?

When it comes to eCommerce, your product has to stand out and only the best ads will win clicks. With the enormous variety of online marketing now available, it’s crucial to recognize the best...

Google for Retail 101: Getting Started with Google Merchant Center

Online retail is in and growing. According to eMarketer, global eCommerce sales are expected to grow 15.1% to $605.3 billion in 2019. While the onset of online shopping may threaten the...

Personalizing Product Delivery to Enhance Customer Experience

Product delivery and unboxing is a crucial (and continuously growing) part of eCommerce business. Without the storefront and window displays that traditional retailers have to draw consumers in,...

The Online Marketer's Guide to 2019 Holidays

The new year means a fresh start for eCommerce companies to plan for the abundance of holidays and opportunities for marketing campaigns. But where do you start?! With so many holidays...

5 Ways to Turn Holiday Shoppers into Loyal Customers

With the holiday season just around the corner, brands are all thinking about how to generate the most sales during Black Friday and Cyber Monday. Like any promotional event, holiday sales are a...

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....

The Future of eCommerce: 5 Ways Technology is Changing the Industry

The internet and online retail have led to many companies to re-think the way they do business and restructure their organizations to fit the newer, faster and more convenient model of eCommerce....

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...