e-commerce

How to Leverage Your Transactional Emails

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it's crucial that...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...

How To Get Budget Buy Off On Improving Analytics

Every CMO,VP, or Director of Marketing is asking the same question: What is the return on investment on our digital efforts? Sometimes ROI is easy to see, for instance  an A/B testing tool or a...