e-commerce

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...

Preparing for the 2018 Holiday Season

Holiday planning is on every eCommerce company’s mind as Black Friday and the kickoff to the 2018 season approaches. And it’s closer than we all realize.

How to Leverage Your Transactional Emails

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it's crucial that...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...

How To Get Budget Buy Off On Improving Analytics

Every CMO,VP, or Director of Marketing is asking the same question: What is the return on investment on our digital efforts? Sometimes ROI is easy to see, for instance  an A/B testing tool or a...