ecommerce

How to Measure the Success of Your eCommerce Influencer Campaign

Influencer marketing has become a popular strategy for marketers as they are beginning to realize just how powerful it is. Nowadays consumers are inundated with marketing messages and are more...

How To Use Enhanced eCommerce Features Of Google Analytics

The Enhanced Ecommerce features in Google Analytics bring online retailers benefits that Google Analytics alone cannot achieve. It is worthy to note that Enhanced Ecommerce features provide...

How to Tell a Compelling Story with Data

In the world of eCommerce, storytelling can play a crucial role in guiding customers in choosing products and making purchases. In fact, data storytelling takes marketers one step further from...

3 Best Practices for eCommerce SEO

Every website needs to focus some of its setup time on search engine optimization to stay relevant. But this is more so for eCommerce sites which face fierce competition from both eCommerce giants...

Actionable Data Insights for eCommerce Business Decisions

Actionable data insights are the apex of your data collection and analysis. They are essential to understand and implement and can significantly impact your eCommerce business decisions. By using...

Personalizing Product Delivery to Enhance Customer Experience

Product delivery and unboxing is a crucial (and continuously growing) part of eCommerce business. Without the storefront and window displays that traditional retailers have to draw consumers in,...

The Online Marketer's Guide to 2019 Holidays

The new year means a fresh start for eCommerce companies to plan for the abundance of holidays and opportunities for marketing campaigns. But where do you start?! With so many holidays...

Improving Your Google PLA Performance and Profits

The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile, consumers both demand and crave visual engagement. So, it should come as no surprise that Google...

Pinterest Playbook to Drive eCommerce Revenue

Some of the most successful companies gained their loyal customer base directly through social media marketing. The standard and proven platforms for social media marketing are Facebook, Twitter...