ecommerce

Pinterest Playbook to Drive eCommerce Revenue

Some of the most successful companies gained their loyal customer base directly through social media marketing. The standard and proven platforms for social media marketing are Facebook, Twitter...

5 Ways to Increase eCommerce Email Conversions

One of the reasons why eCommerce is such a great way to build businesses today is because of how easy it is to integrate revenue streams with marketing channels, such as email.

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....

5 Best Practices for Optimizing Your eCommerce Site and Increasing Revenue

In recent years, online retail has become a primary way of shopping. The desire for instant access and comfortable delivery is the new norm. In the US alone, eCommerce sales account for 10% of all...

Use Your Data to Increase Email Conversions

Don’t get into a rut with your email marketing. If you’re not actively, and regularly, segmenting your audience and sending targeted emails to increase engagement and conversions, you’re missing...

How to Leverage Your Transactional Emails

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it's crucial that...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...