google-analytics

Why You Should Be Planning to Invest in Analytics Today

There is no shortage of data when it comes to the eCommerce industry. The issue that can arise when seeking to drive revenue is more closely related to the gathering of data and, of course, a...

How To Use Enhanced eCommerce Features Of Google Analytics

The Enhanced Ecommerce features in Google Analytics bring online retailers benefits that Google Analytics alone cannot achieve. It is worthy to note that Enhanced Ecommerce features provide...

Actionable Data Insights for eCommerce Business Decisions

Actionable data insights are the apex of your data collection and analysis. They are essential to understand and implement and can significantly impact your eCommerce business decisions. By using...

Google for Retail 101: Are Product Listing Ads Worth the Investment?

When it comes to eCommerce, your product has to stand out and only the best ads will win clicks. With the enormous variety of online marketing now available, it’s crucial to recognize the best...

Google for Retail 101: Getting Started with Google Merchant Center

Online retail is in and growing. According to eMarketer, global eCommerce sales are expected to grow 15.1% to $605.3 billion in 2019. While the onset of online shopping may threaten the...

How to Turn Customer Insights Into Value

The words “build it and they will come” are no longer relevant to today’s digital world. With billions of websites, articles, videos, podcasts and social media channels out there, companies must...

Improving Your Google PLA Performance and Profits

The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile, consumers both demand and crave visual engagement. So, it should come as no surprise that Google...

5 Ways to Increase eCommerce Email Conversions

One of the reasons why eCommerce is such a great way to build businesses today is because of how easy it is to integrate revenue streams with marketing channels, such as email.

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....