google-analytics

Cleaning and Standardizing your Google Analytics Data

Messy data? We’ve all been there. In an ideal world, your data would be squeaky clean in your reporting interface. Google Analytics would provide row after row and column after column of...

5 Reasons to Invest in Data Analytics Today

In today’s fast-paced world of smart technology and online shopping, it’s impossible to make strategic business decisions without relying on data. In the digital space, analytics plays a crucial...

I Have So Much Data at My Fingertips...Now What?!

We collect so much data it’s hard to know what to do with it all. Where do you even start? It can be overwhelming. This is a common feeling once an implementation is in place (or when someone...

Why is My Google Analytics Data Different from My Source of Truth?

It's hard to trust data you don't believe in. Maybe you've recently invested in a new analytics implementation only to find some glaring discrepancies during data validation. Or maybe you’ve had...

Use Your Data to Increase Email Conversions

Don’t get into a rut with your email marketing. If you’re not actively, and regularly, segmenting your audience and sending targeted emails to increase engagement and conversions, you’re missing...

The Golden Rule of eCommerce Analytics

We’re living in an age of data abundance. Multiple sources for analytics; reporting galore; visualization tools left and right! And it’s just getting bigger, especially as trends for online...

How to Optimize Email Campaigns For Your Mobile Customers

Using a marketing email platform such as Mailchimp, SendGrid, Marketo, or Eloqua will reveal how many recipients opened the email, from where, and from which device. This measures the visitor...