optimization

How to Turn Customer Insights Into Value

The words “build it and they will come” are no longer relevant to today’s digital world. With billions of websites, articles, videos, podcasts and social media channels out there, companies must...

Improving Your Google PLA Performance and Profits

The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile, consumers both demand and crave visual engagement. So, it should come as no surprise that Google...

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....

Cleaning and Standardizing your Google Analytics Data

Messy data? We’ve all been there. In an ideal world, your data would be squeaky clean in your reporting interface. Google Analytics would provide row after row and column after column of...

5 Best Practices for Optimizing Your eCommerce Site and Increasing Revenue

In recent years, online retail has become a primary way of shopping. The desire for instant access and comfortable delivery is the new norm. In the US alone, eCommerce sales account for 10% of all...

I Have So Much Data at My Fingertips...Now What?!

We collect so much data it’s hard to know what to do with it all. Where do you even start? It can be overwhelming. This is a common feeling once an implementation is in place (or when someone...

Use Your Data to Increase Email Conversions

Don’t get into a rut with your email marketing. If you’re not actively, and regularly, segmenting your audience and sending targeted emails to increase engagement and conversions, you’re missing...

How to Leverage Your Transactional Emails

Transactional emails have never been regarded as the cool or flashy sibling to promotional emails. But, because nearly all eCommerce businesses have transactional emails set up, it's crucial that...